SEO Melbourne: Copywriting Mistakes To Avoid

SEO Melbourne: Copywriting Mistakes To Avoid

As one of an important element of SEO, you should get copywriting right. High-quality and useful content for the readers will get you more web traffic. At SEO Melbourne, our passion is getting you more and more web traffic. So, how can you get it right? What are common copywriting mistakes and how can you avoid them? Today, SEO Melbourne is giving you the answers on copywriting mistakes. Read this and learn it.

1) Keyword research - not doing it: SEO copywriting is all about getting the keywords right. “Most web search engines are designed to search for words anywhere in a document—the title, the body, and so on. This being the case, a keyword can be any term that exists within the document. However, priority is given to words that occur in the title, words that recur numerous times, and words that are explicitly assigned as keywords within the coding.” Well, that's what Wikipedia says about keywords in web search engines. So, if you don't know the right keywords, your contents will lack in them, and the search engines will not recognize your website as a useful one. SEO Melbourne tip: Many online, free Keyword Researching Tools are available today on the Internet. Those tools are effective, and you can get what you want from it for free.

2) Unoriginal content: Some copywriters don't write their contents for the readers. They only focus on SEO aspects. Yes, content is king. It will help you rank on the Internet. When writers write contents only for search engines, the readers will find it unnatural. SEO Melbourne tip: Consider your audience first. Speak your heart to the readers. I mean, it shouldn't sound unnatural like you are writing it for search engines. A blog is a powerful tool get more visitor to your website. Writing contents for blog articles is similar to you speaking your heart out.

3) Keyword stuffing: Yes, I am writing this article with a keyword in my mind. Can you guess it? I don't think so. Keyword stuffing means the copywriter include the focused keyword in every sentence. Copywriters in reputable SEO firms such as SEO Melbourne never make this mistake. While there's no limit for keywords density, I stick to 1-3% range. For example, if you have used the focus word five times in an article that has 500 words, then the keyword density is 1%. Anyway, you should spread the focus word evenly across the whole article. Websites that are over optimized for a certain word can get a penalty from the search engines.

4) Not focusing on multiple keywords: Yes, you don't have to focus only on one keyword. Multiple keywords, phrases, and synonyms will give you an additional boost. Writing contents for long keywords is a challenge for every copywriter. SEO Melbourne tip: To overcome this challenge, use a different word order. Also, you can use a popular keyword in your text with the actual keyword you are focusing on.

5) Making it too complex: Copywriting is not writing essays. Don't use long sentences and difficult words. Try to give a clear message to the readers. SEO Melbourne tip: Write contents for everyone including minors (aged between 12 and above.) You are not writing a thesis for Ph.D. holders.